Job: SEO Specialist at BetConstruct Company

Location: JobParser.Models.Location

Category: Marketing/Advertising/PR

Type: Full time

Deadline: 18-Feb-18 00:00:00

Salary:

Description

Responsibilities

•   Collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns

•   Track, report, and analyze website analytics and PPC initiatives and campaigns

•   Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies

•   Optimize copy and landing pages for search engine marketing

•   Perform ongoing keyword discovery, expansion and optimization

•   Research and implement search engine optimization recommendations

•   Research and analyze competitor advertising links

•   Develop and implement link building strategy

•   Work with the development team to ensure SEO best practices are properly implemented on newly developed code

•   Work with editorial and marketing teams to drive SEO in content creation and content programming

•   Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords

RequiredQualifications

•   Bachelor's degree in business, marketing, communications or information technology

•   Proven SEO experience

•   Proven SEM experience managing PPC campaigns across Google, etc.

•   Solid understanding of performance marketing, conversion, and online customer acquisition

•   In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)

•   Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)

•   Working knowledge of HTML, CSS,

•   Knowledge of ranking factors and search engine algorithms

•   Up-to-date with the latest trends and best practices in SEO and SEM

Benefits

Job URL: iJob.am - SEO Specialist @ BetConstruct