Location: JobParser.Models.Location
Category: Advertising, Marketing, PR
Type: Full Time
Deadline: 02-Feb-18 00:00:00
Salary: N/A
Description
We are hiring SEO Specialists. As a SEO specialist you'll have the opportunity to grow alongside a talented and friendly team.
Responsibilities
-Collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
-Track, report, and analyze website analytics and PPC initiatives and campaigns
-Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
-Optimize copy and landing pages for search engine marketing
-Perform ongoing keyword discovery, expansion and optimization
-Research and implement search engine optimization recommendations
-Research and analyze competitor advertising links
-Develop and implement link building strategy
-Work with the development team to ensure SEO best practices are properly implemented on newly developed code
-Work with editorial and marketing teams to drive SEO in content creation and content programming
-Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target
RequiredQualifications
-Bachelor's degree in business, marketing, communications or information technology
-Proven SEO experience
-Proven SEM experience managing PPC campaigns across Google, etc.
-Solid understanding of performance marketing, conversion, and online customer acquisition
-In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
-Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
-Working knowledge of HTML, CSS,
-Knowledge of ranking factors and search engine algorithms
-Up-to-date with the latest trends and best practices in SEO and SEM
Benefits
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